There are two main areas companies now compete on: Price and Experience. Competing on price is very difficult. I won’t say it’s impossible, but almost. How many companies can beat Amazon on price? Not many. Wal-Mart usually can’t beat Amazon. The biggest way small businesses can be competitive is through providing a better experience. Unique […]
Buying the Story
This isn’t just an excuse to share the amazing video below. There is a much bigger marketing lesson to learn from it. Everything comes down to a story that we tell ourselves. The people who buy the GoPro camera might like the HD quality, the high frame rate, or the time lapse features, but that […]
How Would You Treat a Million Dollar Race Horse?
Lately I’ve been listening to a lot of Zig Ziglar, per Seth Godin’s high praise. One of my favorite points he makes in a talk concerns how we treat ourselves. If you had a million dollar race horse, how would you treat it? Would you let it watch TV all night after a day at […]
The Difficulty of Having Faith in Your Worth
One of the most universal emotions that connects all of us has to be self-doubt. Everyone experiences self-doubt. The only people who don’t are the ones that should. No matter how talented someone is, they likely experience moments of doubt and a lack of faith in their ideas. Self-worth is often a pendulum that can swing […]
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