This might end up being a weekly standard. Most people wait until their motivation tank is empty to fill up again. Yet, all motivation and inspiration is temporary. Some lasts longer than others, but it all runs dry eventually. I have many favorite talks from Seth Godin, but this is towards the top. We all […]
Competing on Experience
There are two main areas companies now compete on: Price and Experience. Competing on price is very difficult. I won’t say it’s impossible, but almost. How many companies can beat Amazon on price? Not many. Wal-Mart usually can’t beat Amazon. The biggest way small businesses can be competitive is through providing a better experience. Unique […]
Buying the Story
This isn’t just an excuse to share the amazing video below. There is a much bigger marketing lesson to learn from it. Everything comes down to a story that we tell ourselves. The people who buy the GoPro camera might like the HD quality, the high frame rate, or the time lapse features, but that […]
How Would You Treat a Million Dollar Race Horse?
Lately I’ve been listening to a lot of Zig Ziglar, per Seth Godin’s high praise. One of my favorite points he makes in a talk concerns how we treat ourselves. If you had a million dollar race horse, how would you treat it? Would you let it watch TV all night after a day at […]
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