Most descriptions of food and drinks are forgettable. Actually, most of everything is forgettable. But the majority of food descriptions are food porn at best and marketing fluff at worst. I’m sure that $8.99 steak is “savory” until the very last bite. Then my eyes stumbled on the Arrogant Bastard Ale, which has one of the best written descriptions I’ve seen for any drink.
The writing is funny, but it’s also smart because it plays upon the human desires of wanting what we can’t have and doing what we’re told can’t be done. People love proving others wrong, especially if it means showing they have superior taste.
Confidence, like all emotions, is contagious. It only becomes arrogance if we decide they don’t have the talent to back it up or if they’re not playing for our team.
I didn’t order the Arrogant Bastard Ale since everything I consume in the month of October has to be pumpkin flavored, so maybe it wasn’t a 100% win, but it did get me to write about it on the greatest blog in the history of the universe.
Wes says
I think the reason was less the confidence, but rather the perspective that was refreshing. For example, the others are from the perspective of a salesman telling the good qualities. The “confident” Bastard ale was from the perspective of a confident bastard. If descriptions had two options: the ingredients and the perspective of the cooked item, I think the menus would be considerably improved.
Someone call up chef school.