Ben Nesvig

The home of Ben Nesvig's Daily Musings.

  • About Me
  • @BenNesvig
  • Archive
  • Contact
You are here: Home / Blog / Why Fruit Is Always Near The Entrance Of Grocery Stores

Why Fruit Is Always Near The Entrance Of Grocery Stores

January 9, 2013 By Ben

One of the problems with reading so much is that I start to feel like I’m living in The Truman Show. While I’ve just taken the world for what it was, it’s only been recently that I’ve been more opened to how things are orchestrated.

Have you ever thought about why fruit is near the entrance of pretty much every single grocery store? Does it make any sense? It doesn’t to the consumer. Fruit and vegetables are the most fragile items you’ll get at the grocery store, so why would you get them first? Wouldn’t it make more sense if they were placed by the exit?

The reason:

Fruit is placed near the entrance of grocery stores because if you buy fruit first, you’ll then be more likely to splurge on double stuff Oreos and junk food. You’ll feel good about yourself for buying fruit, therefore you can treat yourself to a little snack of a gallon of cookie dough ice cream.

sad george michael

Because if you bought junk food early on in the shopping experience and then passed the fruit on the way to the register, you’d have your head down in shame if you didn’t buy anything healthy.

What seems to be random is often deliberate. People study human behavior and tweak the environment to condition you to buy certain things. This is also how Target knows if you’re pregnant.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Filed Under: Blog

About Ben

Ben Nesvig is an author, writer, idea spreader, and creative dabbler.

Comments

  1. Elena says

    April 22, 2013 at 12:14 am

    You must cite information if you take it from someone and not to post it as your own words!

    • Ben Nesvig says

      April 22, 2013 at 7:27 am

      Those are my own words. A link to a source is near the bottom of the post.

Search

minnesota state fair book cover
first world problems book cover
Get my book First World Problems: 101 Reasons Why The Terrorists Hate Us on Amazon.

Recent Posts

  • I’ve Been Making Memes
  • Should I write another book?
  • Random Thoughts on Becoming a Father
  • What happened in 2016 and Why New Years Resolutions Fail
  • Why do first world problems exist?

Copyright 2018