One of the problems with reading so much is that I start to feel like I’m living in The Truman Show. While I’ve just taken the world for what it was, it’s only been recently that I’ve been more opened to how things are orchestrated.
Have you ever thought about why fruit is near the entrance of pretty much every single grocery store? Does it make any sense? It doesn’t to the consumer. Fruit and vegetables are the most fragile items you’ll get at the grocery store, so why would you get them first? Wouldn’t it make more sense if they were placed by the exit?
Fruit is placed near the entrance of grocery stores because if you buy fruit first, you’ll then be more likely to splurge on double stuff Oreos and junk food. You’ll feel good about yourself for buying fruit, therefore you can treat yourself to a little snack of a gallon of cookie dough ice cream.
Because if you bought junk food early on in the shopping experience and then passed the fruit on the way to the register, you’d have your head down in shame if you didn’t buy anything healthy.
What seems to be random is often deliberate. People study human behavior and tweak the environment to condition you to buy certain things. This is also how Target knows if you’re pregnant.