{"id":916,"date":"2012-01-13T22:32:21","date_gmt":"2012-01-14T03:32:21","guid":{"rendered":"http:\/\/bennesvig.apps-1and1.com\/?p=916"},"modified":"2012-01-13T22:32:21","modified_gmt":"2012-01-14T03:32:21","slug":"why","status":"publish","type":"post","link":"https:\/\/bennesvig.com\/why\/","title":{"rendered":"Why?"},"content":{"rendered":"
“People don’t buy what you do<\/em>;\u00a0they buy why you do it<\/em>.” – Simon Sinek<\/p>\n I’m only half-way through Simon Sinek’s book, but it has already changed the way I see things.<\/p>\n Every business I work with talks about what they do. It’s all they focus on.<\/p>\n What do we do that is different?<\/em><\/p>\n So they look at doing things differently. Maybe run a different contest. Have coupons. Or introduce a new product.<\/p>\n All nice things, but short-term decisions.<\/p>\n It’s like plotting out the next turn you’re going to make in the car without knowing why you got in it to begin with.<\/p>\n Every great company begins with Why?<\/em><\/p>\n Why did you start your business?<\/em><\/p>\n Why do you work at your company?<\/em><\/p>\n Why do you make the products you make?<\/em><\/p>\n Once you have a why<\/em>\u00a0then comes the how?<\/em> and then what?<\/em><\/p>\n Almost every business I’ve come in contact with begins with what?<\/em><\/p>\n What is secondary. We want to know why<\/em>\u00a0you do what you do.<\/p>\n When your why<\/em> matches what<\/em> you do, you have passion.<\/p>\n Nothing sells like passion.<\/p>\n That’s what we really want to buy from you.<\/p>\n