I’m a bit of an expert in picking stocks. As someone who is early to a lot of trends, like putting butter in my coffee, I’ve now seen several companies of which I’m a customer go on to be wildly successful on the stock market. The problem is that I never bought stock in any of them. Technically, I’m more of an expert in watching stocks rise while muttering, “I should buy. I should buy. I should have bought. I should have bought.”
GoPro is the latest example. A few years ago I bought the first GoPro. Nesvig’s Law of Tech Purchasing suggests that the 2nd version of the camera would be out just after my return window closed, which is exactly what happened.
The GoPro Hero 2 also introduced the brilliant marketing of GoPro with their product videos.
The video further inspired within me dreams of sky diving and big wave surfing.
Instead I mostly made videos of my dog frolicking with other dogs…
But now I’m on the next GoPro trend. After lusting after them for a solid year, I cracked after Martha Steward fell in love with one. I clicked order and the following week my drone arrived.
This led to the creation of two videos that would have been impossible for me to take two years earlier.
And now GoPro released the Hero 4. What are the frame rate options? How does it perform in low light? How long does the battery last? The promotional video doesn’t answer any of those questions because it doesn’t have to. The goal of the video isn’t to make you think. The goal is to hit you with a freight train of the feels. And that it did.
Will I film the rescuing of an orca or a close up of an active volcano? It’s too early to tell, but GoPro can take my money.