We’re all essentially Rowdy Roddy Piper from the movie They Live, before he put on the glasses and delivered one of the greatest improvised lines in cinema history. People by default don’t have an accurate view of the world. They have a personal worldview which is shaped by experiences, beliefs, emotions, hope, and fear.
When you are able to see the world as it is, without any attachment or emotion, you’re finally able see things as they are, not what you think or hope they are. Doing this allows you to become more observant and notice ridiculous things that you may have never stopped to think about. Take the bag of chips below as an example. It’s difficult to imagine a bag with more hyperbolic words on there. If you did a blind taste test and were asked to describe in a few words what you thought of the chips, what are the odds you would say “jacked” or “supreme” or “bold”? Zero percent?
Beyond chip bags and fast food restaurants, seeing the world as it is is necessary for creating anything that will resonate with people. Having a distorted view of the world will lead to creating something that might not match the worldview of anyone else. And that benefits no one.