The internet is a giant shopping mall.
But the difference between the physical world and the online world is that cost of price comparison is essentially zero online.
If you claim to have a deal, but it’s not the best deal or even close, people will know and it leaves a bad taste in their mouth.
I had been waiting for a tech site to rerun a daily deal that I missed out on during the first go around.
When it came back it was $100 more expensive. I was still interested enough to buy it, but wanted to think on it some more.
Doing research I went to the guy’s website.
There I discovered the deal was $115 for the next few days.
$35 cheaper than the daily deal site.
I emailed the company asking if they knew the difference. They responded saying yes, but it’s only for 2 more days.
Confused by this, I asked why I would buy from them when this was cheaper.
She said that if I buy in the next two days, I should buy from them.
Then I saw a Facebook ad for the deal running on a different site for $75.
Half of what I was originally going to pay.
After another email letting them know this and asking if they’d match the price, they agreed.
But damage has been done to their credibility.
All the daily deal websites stand on is price.
Once that’s shattered, you’ve got nothing to stand on.
The internet is a big place and finding information is easy.
Don’t forget that.