I’ve never been good at selling.
In keynotes from successful business people, you’ll hear them tell stories of how they started off at a lemonade stand, which launched them into a giant empire.
I also had a lemonade stand.
And sold nothing.
I couldn’t even give the lemonade away to joggers passing by. My free lemonade wouldn’t even sell itself.
So I thought sales wasn’t in my DNA and I would go on to do other things.
But sales coming natural to you doesn’t matter. Only breathing comes natural. Everything else you have to work at.
And if you want to achieve beyond an average level of success, eventually you have to stop sucking at sales.
This doesn’t just refer to cold calling…
Everything is sales.
Want a job? Better be able to sell yourself.
Have a brilliant idea for increasing revenue at work? Won’t happen if you can’t sell people on it.
Want a cheaper internet bill? Won’t happen if you can’t sell the customer service rep.
Most of us are going door to door selling knives, but we are involved in sales almost every single day.
If you want to get ahead in the world you need to lean into sales and embrace how valuable the skill is.
