Costa Concordia is offering survivors of the cruise ship disaster 30% off on future cruises.
A spokesman for Costa Cruises said: “The company is trying to do everything they can for those passengers directly affected.
“The company is not only going to refund everybody but they will offer a 30 per cent discount on future cruises if they want to stay loyal to the company.”
If you can’t go all the way, don’t go half.
Sometimes it works if you give everything and come up short, but the motivation is clear in this case.
Costa Concordia wants to save face and help spin the PR disaster.
When you’ve put people through a life/death situation, 30% off is insulting.
It’s like having brake pads that failed while driving and to make up for it the brake pad company offers you 30% off your next purchase.
They’ve already lost you. 30% means nothing.
I’m sympathetic to Costa Condordia. One bad captain is responsible for the deaths of many and the tarnished reputation of the company.
But this proves no matter how bad a situation, it can always be made worse.
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