This is one of the most incredible videos I’ve seen this year. You can watch embedded below, but I’d recommend watching it in 1080 full screen.
The work and effort that went into producing the video is amazing:
22 months
1,357 hours
30 people
2 ladders
1 still camera
288,000 jelly beans
Everyone who worked on this video wasn’t doing it for the money, which was likely minimal. They did it because they wanted to create something amazing and be a part of something bigger.
Money can motivate people, but it’s never the best motivator. We all have the desire to be a part of something special. To be a part of a group that is backed with a mission.
Who is your company connecting? Is there a purpose to what your customers are doing? Or are they just buying from you because you’re the cheapest?
