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You are here: Home / Blog / Constraints

Constraints

February 14, 2012 By Ben

Walmart Valentine's Day

Everyone works better with constraints.

Everyone.

Having an unlimited budget, unlimited time, unlimited resources rarely gets your best product.

You need a pressure cooker.

You need limited resources to force creativity.

You need to fear running out of cash.

What made Jaws such an interesting movie was that you didn’t see the shark. For most of the movie you saw the fin, shots of legs in the water, or quick camera work that mimicked a shark. That was the byproduct of a constraint. Speilberg was working with a limited budget.

Life is generally pretty good about handing out constraints, but sometimes you need to set your own.

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Ben Nesvig is an author, writer, idea spreader, and creative dabbler.

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