…is a phrase no one will ever be empathetic to. The excuse of “doing the best you can” doesn’t mean much if someone else can do what you’re doing, but better. We want to work with and for people who are the best in the world at what they do, not just people who “do […]
Our Greatest Freedom
“We who lived in the concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing: the last of the human freedoms — […]
Selling Weird
I was surrounded by about 5,000 or dead people – Zombies. Last night was what has become the annual Zombie Pub Crawl, an event where thousands of people zombify themselves and go bar hopping. What started out as a small gathering of like minded zombies a few years ago has now organically grown into a […]
Everyone Wants Someone To Root For (or Against)
We love to root for people. There is nothing more moving than a good underdog story. This is true for people and for companies. We want someone to cheer for and to brag about. We want other people to know that we supported the underdog hero. Another thing that draws us to people is passion. […]
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