The quickest way to make any specific word more powerful is simple – use it less.
As a business, the easiest way to really offer a deal or special, is to do so less frequently. Kohls has a special every weekend. It isn’t really a special. It’s just what people have come to expect.
Does the word “Amazing” really mean amazing when most people use it? Not unless a cheeseburger is “amazing.”
But the key to success? Repeating positive habits.
Power comes from frequency. Too much or too little and you start to lose it.
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