All posts in Book Review

The Elements of a Good Story and an Interesting Life

“If you aren’t telling a good story, nobody thinks you died too soon; they just think you died.” – Donald Miller

Once you know, you’ll never be the same. Last week I listened to Donald Miller’s “A Million Miles in a Thousand Years” and have found myself thinking about it a few times a day.

The premise of the book is that two screenwriters are working with Donald to creative a movie based on his memoir. When they suggest making small tweaks to the character (Donald) to make him more interesting, Donald begins to question his own life and what it means to really live.

Once they break down what makes a good story, the path to a leading a life full that makes a great story is clear. But that doesn’t mean it’s an easy choice.

“Here’s the truth about telling stories with your life. It’s going to sound like a great idea, and you are going to get excited about it, and then when it comes time to do the work, you’re not going to want to do it. It’s like that with writing books, it’s like that with life. People love to have a lived a great story, but few people like to work it takes to make it happen. But joy costs pain.”

People crave comfort. A big misconception is that people yearn to be free. Freedom is often secondary to comfort and security. The very most primal urge we all have is to remain safe. It’s a great instinct, except when it isn’t. What used to save us from being trampled by a rhino, now keeps people from leaving a job they hate for their true passion.

“Before I realized we were supposed to fight fear, I thought of fear as a subtle suggestion in our subconscious designed to keep us safe, or more important, keep us from getting humiliated. And I guess it serves that purpose. But fear isn’t only a guide to keep us safe; it’s also a manipulative emotion that can trick us into living a boring life.”

What makes a good story?

“Robert McKee says humans naturally seek comfort and stability. Without an inciting incident that disrupts their comfort, they won’t enter into a story. They have to get fired from their job or be forced to sign up for a marathon. A ring has to be purchased. A home has to be sold. The character has to jump into the story, into the discomfort and the fear, otherwise the story will never happen.”

A few things:
- Growth. We need to see change in someone.
- Overcoming obstacles. There needs to be a “how?” near the beginning.
- Passion. We are attracted to people who are passionate about what they do.
- Struggle.
- Sacrifice.
- The willingness to become uncomfortable.

Of course the hardest part isn’t knowing, it’s living it. But once you know what makes a good story, it changes your perspective on life. You become slightly less “risk averse” and look for an opportunity to be transformed. Once you get a taste of it, you can’t go back…

“And once you live a good story, you get a taste for a kind of meaning in life, and you can’t go back to being normal; you can’t go back to meaningless scenes stitched together by the forgettable thread of wasted time.”

Get “A Million Miles In A Thousand Years” by Donald Miller on Amazon.

Connect with me on Twitter: @BenNesvig

Book Review – How To Win At The Sport of Business by Mark Cuban

Love or hate Mark Cuban, it’s impossible to argue that he’s not entertaining or interesting. Being a somewhat causal reader of his blog, spending $2.99 on his ebook didn’t require much persuasion. Yes, they’re all available on his blog for free, but I’d rather pay a few dollars to read them on the Kindle, where I can easily highlight my favorite parts.

Initial thoughts:

The book title and the cover are a little cheesy, but that’s alright because this was a pretty enjoyable read. I was able to read the book from start to finish in between eating and naps on Thanksgiving day.  It’s a short, punchy book.

The stories are fairly entertaining without too much overlap and repetition between blog posts/chapters. Though it was a quick read, I ended the book with several highlighted sections.

What I learned:

It’s easy to look at Cuban and just see him as some guy who was in the right place at the right time and stumbled into success. But that’s just the superficial TV version of him and an unfair assumption.

Cuban really worked for what he got. Sure, he might of had some luck along the way, but most of it was probably a consequence of putting in the hours. He knows how to hustle and use his time effectively.

The biggest “YES!” moment of the book came when he ranted about schools not teaching sales. It blows my mind that I didn’t learn ANYTHING about sales in college. Nothing. Not one footnote in one class about how to sell yourself and your skills. Yet, like Cuban states in the book, if you want to never be unemployed become good at sales. If you can sell, you can work anywhere.

It was somewhat fascinating to see some of the steps he took in his life to become successful. The one choice that stuck out was when he chose to close a sale instead of opening the store he worked at that morning. As he says, “It’s always the little decisions that have the biggest impact.” He closed the sale and was also fired. That one little decision had a big impact on his path towards success.

Favorite Quotes:

“Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don’t rely on them to create the future road map for your product or service. That’s your job.”

“Once you have found out what you love to do, there is only one goal: to be the best in the world at it.”

“It’s really easy to know if you are in the right job. If it matters how much you get paid, you are not in a job you really love.
There has yet to be a successful company that has survived with zero sales.”

“The edge is knowing that while everyone else is talking about nonsense like the “will to win” and how they know they can be successful, you are preparing yourself to compete so that you will be successful.”

“In sports, the only thing a player can truly control is effort. The same applies to business. The only thing any entrepreneur, salesperson or anyone in any position can control is their effort.”

“It would have been easy to judge effort by how many hours a day passed while I was at work. That’s the worst way to measure effort. Effort is measured by setting goals and getting results.”

The Verdict: 9/10 – Read.

If you’re looking to start your own business or just want a few good ideas, this is essential reading. It’s short, to the point, and only $2.99. Either dig up the old blog posts and read them online or just buy the book. Either way, it’s content worth reading.

how to win at the sport of business

Find “How to Win at the Sport of Business: If I Can Do It, You Can Do It” by Mark Cuban on Amazon

Connect with me on Twitter: @BenNesvig and get blog updates on Facebook

Book Review – The Accidental Creative: How To Be Brilliant at a Moments Notice

Book: The Accidental Creative: How To Be Brilliant At a Moments Notice by Henry Todd

Another book to gush about. I may write a lot of positive reviews, but I also pick books very carefully. It’s hard to find the motivation to write about books that were only “meh”, though I may include reviews of some of them in the future.

Initial thoughts:

This book brings a lot of clarity to the creative process, which most people are clueless about (especially small business owners).

I found the book to be an easy read, highly quotable, and filled with several good practices to improve the creative process.

What I learned:

I knew this going in, but it’s foreign to most people – creativity is not innate. It’s a talent you have to develop like anything else. People aren’t born creative. It comes from their daily habits and actions. Really creative people work at it – daily.

One of the most beneficial aspects of this book is the creative guide. Todd Henry provides a workable guide for the creative at any level. From feeding yourself helpful stimuli to managing your time and energy – Henry provides the creative path, it’s up to the reader to follow it.

Energy Management – Everyone knows the value of tracking time, so why is energy management so neglected? Find out what activities boost your energy and drain them. Work to structure your day so you aren’t running too far into the red.

Stimuli – Garbage in, garbage out. What you consume every day makes a big difference. Before reading this book I did the best I could to spend time reading a book every day, but now I block out at least 30 minutes every single day. To get good ideas, you need good stimulants.

Favorite Quotes:

“Go to the grave with your best work still inside of you. Die empty.”

“Brilliance, on the other hand, is about rising to the occasion, seeing clearly and incisively to the core of the problem, and identifying great solutions quickly.”

“The enemy of art is the absence of limitations.” —Orson Welles

“You can’t wait for inspiration, you have to go after it with a club.” —Jack London

“One of the first signs of the decline of many great companies is when they fail to recognize the “why” behind their day-to-day activities.”

“You must get comfortable with eliminating things in your life that are getting in the way of clarity and focus.”

A lifetime of mediocrity is a high price to pay for safety. Paranoia undoes greatness.”

“People who succeed are often those who do the little, everyday things that others won’t.”

“No matter what you say about your priorities, where you spend money and your time will prove them out.”

The Verdict: 9.8/10 – Must Read.

For the “I’m just not creative” crowd, this is a must read. Being creative is a talent. It takes effort and sweat to become creative, just like anything else.

For the creative class, you’ll pick up a lot of good ideas on structure, time management, and building a system to channel your creativity.

If you enjoy this book, The War of Art by Steven Pressfield makes an excellent companion.

Find “The Accidental Creative: How To Be Brilliant at a Moments Notice” by Todd Henry on Amazon

Connect with me on Twitter: @BenNesvig

 

Book Review: The Education of Millionaires by Michael Ellsberg

I really have no idea how I stumbled upon this book, though I’m fairly certain it was through a tweet recommendation from @HeyAmberRae (or this Tumblr Post). The title caught my attention and I pre-ordered it, which I almost never do with books. I guess that shows how great of a book title / premise he chose.

Initial thoughts:

First thought: I wish I read this 10 years ago. Second thought: At least I’m only 25.

This was a book I kept itching to read, whether it was on the go on the Kindle app on my iPod or at home on the iPad, I burned through it.

The book is written in a more conventional sense, meaning that unlike most business books today, it doesn’t have the ADD style of being able to pick it up for 2 minutes, put it down, and be able to come back to it (Josh Kaufman’s Personal MBA is a great example of an ADD style book). This isn’t a slight against the book as the content is phenomenal, but something I noticed. Some people might feel as though some of the writing could be more concise.

What I learned:

Where to start…

One of the signs of reading a good book is that it recommends at least a couple other books that interest me. I think in the course of reading this book I added at least 5 books to my Wish List (and am currently reading The Copywriter’s Handbook).

Sales – Like a lot of people today, I found the education of college a bit overrated and this book further showed me what I missed.  In my 4 years at a private college I didn’t have one class on sales. Which is a problem, because as I’ve come to learn–sales is everything. It doesn’t matter if you’re talented if you can’t sell those talents.

The power of networking – This point was beaten in across the book and for good reason-it’s an important one. This also comports with Charlie Hoehn’s advice of doing free work for people after college. If you can genuinely give to the right people, you’ll get far more in return out of it. Ellsberg has several person examples of that. I’ve even had some success after college doing free work to build up experience.

And of course the education of millionaires/billionaires. The interviews with a wide variety of millionaires and billionaires was great. A lot of them had great advice with a consistent theme of “Obsess over self-education, hustle as hard as you can, and see opportunity in everything.”

Favorite Quotes:

“There is literally no job too shitty or low-paying for which you won’t get a river of BAs desperately asking you for the work.”

“At any point in your career, you’ll usually be choosing between one path that is safer and one path that has the potential to feel more meaningful to you, between one path that is more certain and one that offers more of a chance for a sense of purpose and heroism. It’s hard to be a hero if there’s no risk involved.”

“That is one of the most powerful things you can give someone, ever: a wake-up call.”

“The happier you are in giving,” self-made multi-entrepreneur Russell Simmons told me, “the more people are excited to be around you. You become ‘sticky.’”

“Give give give. Give give give. Give give give. Give generously within your network, and to people you hope will be in your network one day. Always inquire within yourself, and within your deepest creativity, how you can be of greater service.”

“Understand that no matter what you’re doing, even if you want to be a ballplayer, a rapper, a movie star—nothing happens until something gets sold. Ever.” – Frank Kern

The Verdict: 10/10 – Must Read.

The best time to read this book is when you’re 16. The second by time is now. If you’ve ever fantasized about picking the brain of millionaires and billionaires, there is no other book you want to read. This was one of my favorite reads of the year.

On a side note, this book is the perfect compliment to The Personal MBA. They should come packaged together for anyone debating between college and a start-up.

Find “The Education of Millionaires: It’s Not What You Think and It’s Not Too Late” on Amazon

Connect with me on Twitter: @BenNesvig