The problem with using cliches is that they’re frequently ignored and don’t hold much power.
The allure of using a cliche is that it’s easy and effortless. When people can save time, they generally do.
When I worked as a valet, I heard one of the same jokes/phrases from a customer every night.
When I spent two weeks cleaning cars at the state fair, I heard the same 5 jokes every day.
In the first 20 days of December, I received at least 10 emails from companies with the subject line “Give the Gift of_________”
All of this just becomes noise.
If you want people to pay attention to what you’re saying and have your message stick, break away from using cliches.
Of course, that means actually doing some mental work.
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